Brenda Paiva, originally from Manaus and currently residing in Belém, is a professional with expertise in Integrated Communication and extensive experience in coordinating communication strategies for events. Her scope of work encompasses everything from digital media and graphic materials to website creation and development. She also plays a significant role in credentialing and custom systems that cater to clients’ specific needs. Brenda is fluent in the English language, certified through the Yazigi language course.

Her solid knowledge of image editing tools, including the Adobe Suite, is complemented by skills in basic PHP, HTML, WordPress, Adobe programs, and the Microsoft Office suite. Among her competencies are writing ads with a focus on keyword strategies, managing, analyzing, and controlling budgets for active campaigns, along with creating performance reports for online media and recommendations.

With the ability to develop complete advertising materials for campaigns, Brenda excels in producing visual and textual content. Her expertise extends to managing social media on platforms such as Facebook, Instagram, and YouTube. She specializes in planning, organizing, and coordinating events of various sizes, from conception to the teardown phase.

Furthermore, Brenda is actively involved in creating, printing, and producing promotional materials, as well as overseeing event promotion. Her responsibilities include budget acquisition, supplier selection, contracting, and supervision, covering areas like scenography, automation, catering, human resources, and other identified needs.

She excels in tasks such as follow-ups, technical visits, and managing event closure reports in close collaboration with clients. Brenda is adept at budget control and takes on a leadership role in task distribution and addressing operational issues.

Brenda is a specialist in developing sponsorship projects and securing funding from both public and private sources. As a content strategist, she plans content strategies, creates personas, and defines the appropriate tone and voice. Additionally, she produces content for email marketing and proposes solutions by analyzing clients’ content marketing strategies. Brenda is responsible for post scheduling, report production, and project production control and scheduling. She ensures that the team has all the necessary information and tools for successful project execution.

Brenda closely monitors all project stages, documents production phases, manages client requests, and plays a pivotal role in strategic planning. In addition to leading production teams, she is agile in overcoming obstacles during project execution and closely tracks task timesheets. Brenda also directly handles client requirements, leads initial, progress, and project closure meetings, and provides customer support through email, helpdesk, and messaging apps.

Brenda’s versatility extends to website content updates, checking event participant data, and providing answers to customer inquiries. Her technical skills include making changes to PHP and JavaScript code and handling initial site configurations.

Her professional journey began as a volunteer at the Feira Norte do Estudante, an event where she continues to contribute to this day. Brenda also dedicated her time to volunteer work at the Instituto GAAC-AM during Mac Dia Feliz and at the Intercom Manaus event in 2013.

Since 2015, she has been part of the Iaí Promoções team, and during this time, she has also contributed as a credential coordinator at Comunicato Eventos Únicos, a Brasília-based company specializing in events. Brenda also organized webinars broadcast live on YouTube for the Fundação Amazonas Sustentável. Finally, at MGN Consultoria, she worked as a UX/UI specialist for software, solidifying a diverse and accomplished career.